How To Make Money - Start By Optimizing Your Website

The single greatest challenge for all businesses is answering the question of how to make money. Growing the revenue base and making sales is what it comes down to. Search Engine Optimization (SEO) allows business organizations of all sizes to reach out to prospective customers via the internet at the point in the buying process when consumers are seeking information about an upcoming purchase. A business website that appears as a result of a Google search for product information can greatly improve that businesses' chances of earning a new customer.

 

Of course hiring a web or local SEO Consultant can accomplish the job, but this costs money that new or start up enterprises may not have. Even if a consultant is engaged, it is helpful to understand the things she/he will be doing to get your web page into the top search engine results.

 

Although complex methodologies exist for SEO, there really are essentially five simple, effective and efficient methods. These methods have been successfully employed by numerous SEO Consultants and have delivered solid results.

 

Optimizing Your Website

 

On-page Optimization - selecting keywords using free keyword tools or the Google Adwords tool can help the search engines understand what your page is about. Keyword selection is a fairly detailed process, but the enterprise must identify two or three significant phrases that customers would search for that describe what the enterprise does and also describe the page content.

 

After the keywords and phrases are identified, they should be installed on the site in the title, the headlines and used throughout the on page content or text. Using the keywords throughout the text should not be 'overdone' though, as search engines can view this as something called "keyword stuffing." The search engines frown on such behavior, so only use the keywords in the text as you would use them in normal conversation.

 

As keyword selection is a bit challenging, the business owner may want to invest some time in learning some of the intricacies of the process. Choosing useful and effective keywords can be an art form that requires application of consumer behavior, language and communication techniques.

 

Off Page Optimization - Elements included in the Off-Page effort include setting links and submitting your site to local directories. Off Page Optimization primarily centers on link-building or getting other sites to set links back to the business page. The more links pointing back, the better. Essentially, 'Off Page Optimization' involves letting your niche community know you are there. There are four sub-tasks to Off Page Optimization

 

Blogging Articles Site Submission Direct Outreach

 

Blogging - Reading other blogs in your niche is useful for many purposes, but leaving comments has the benefit of attracting traffic back to the one's business site. Blog comments usually allow the user to leave the URL for her/his site. One of the key techniques to making this effort pay off is to use a keyword or phrase to label the link back to the business site. This helps search engines understand the content of the page that users would see if they clicked on the link left on another blog.

 

Articles - Writing articles for publication on the internet is a time consuming process, but the benefits can be significant. Establishing the company or individual's name as an author also builds business credibility. And by including or embedding a link to the business website within an article, a network of back links can greatly help attract more traffic as well as improve search engine ranking. Articles need not be long. A 500 word piece can be extremely effective if distributed to article publishing sites within your business niche.

 

Site Submission - Submitting a site to the search engines is useful especially for new or start up businesses. Google and Yahoo! eventually find sites on their own, but submitting the new site usually causes them to send out a search 'robot' to validate that your page exists and to evaluate its content.

 

Direct Outreach - Asking other website owners or webmasters to set a link to your business page is a common and highly useful way of increasing the number of links that point to the business web page. This usually requires offering something of value in return for this favor though. In most cases, unique content or articles that the business doesn't distribute anywhere else can be offered in exchange for the favor. This effort requires investing in building new relationships within the business niche and can take time to manage.

 

Search Engine Optimization involves a host of other activities and processes as well, but these five will answer the question of how to make money.

 

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